Digital Loyalty Experience Manager

9 hours ago


Singapur, Singapore Singapore Airlines Full time

Product Owner - KrisFlyer Digital Experience

Singapore Airlines is seeking a skilled Product Owner to lead the development of our KrisFlyer digital capabilities, enhancing the customer experience and value of our SIA Group Loyalty Programme.

Key Responsibilities:

  • Collaborate with stakeholders to drive continuous improvements to the digital loyalty experience across all touchpoints, including the Singapore Airlines website and mobile app.
  • Lead a team of IT developers and define the product vision, manage roadmap and product feature backlog, as well as opportunities to improve customer experience.
  • Work with stakeholders to identify and drive development of features that will improve our ability to acquire, activate and retain KrisFlyer members for the SIA Group.
  • Work closely with business users to assess value, develop use cases, and prioritize stories, epics, and themes to ensure work aligns with product strategy.
  • Optimise acquisition, conversion and retention rates through a data-driven and iterative testing approach.
  • Competitive monitoring and benchmarking to identify trends and features.
  • Compliance with online regulatory requirements across our various locales.
  • Lead product releases by working closely with business stakeholders, IT teams and developers on timelines and activities.
  • Resolution of technical issues and defects and providing support to customer feedback from our frontline channels such as call centres.
  • Monitoring key statistics and generation of management reports.
  • Serve as an advocate and share knowledge of the product both internally and externally.

Requirements:

  • Possess a bachelor's degree in any discipline, preferably IT/Engineering/Business/Business Analytics.
  • Fresh graduates are welcome to apply.
  • Good IT skills with an understanding of trends in the fields of loyalty programmes and e-commerce.
  • Experience in digital development and innovation is an advantage.
  • Strong analytical and problem-solving skills, self-driven and motivated to achieve results.
  • Excellent interpersonal, planning and organization skills.
  • Good project management experience.
  • Professional Scrum Product Owner (PSPO) certification would be an advantage, though not mandatory.


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