Senior Manager, Consumer Experience Lead

3 weeks ago


Singapore adidas Full time

About the Role:

The Senior Manager, Consumer Experience Lead will support the enhancement, development, and implementation of the Consumer Experience in adidas Monobrand in SEA, in line with global/hub strategic plans and cluster/country commercial needs.

Key Responsibilities:

  • Partner with country teams to support commercial needs to drive Retail KPIs, leading to Net Sales achievement.
  • Collaborate with SEA counterparts to enable country Retail and Franchise Operations teams achieve commercial objectives.
  • Keep open communications within the SEA Commercial team to foster synergistic relations.
  • Collaborate with the EM hub team to understand the global/hub strategy for Retail Operations and work with the country Retail leads on developing a SEA strategy.
  • Support the Director for Retail and Franchise Operations Excellence on ensuring the SEA strategy is communicated across key stakeholders, that milestones are planned and met, and results measured.
  • Drive effective brand consumer experience planning across SEA in coordination with SEA Brand team and the EM hub Consumer Experience team.
  • Continuously gather insights and inputs from the country teams to stay close to ambitions/plans/goals and work with the EM hub team to provide for the future.
  • Monitor critical/key projects within SEA involving Retail Operations, ensuring open and timely communication to stakeholders.
  • Be the voice of the SEA country teams.

Key Relationships:

  • SEA Commercial Lead
  • SEA Commercial Team
  • SEA Retail and Franchise Operations Team
  • SEA Brand Activation, SEA VM
  • Country Retail Directors
  • Country Retail Operations teams
  • EM Retail Operations
  • EM Digital Operations
  • EM Consumer Experience
  • EM Marketplace

Knowledge, Skills and Abilities:

  • Strong presentation, communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions.
  • Retail Operations background.
  • Project Management.
  • Fluent spoken and written English.
  • Regional languages an advantage, but not required.
  • Willingness to travel upwards of 20% of time.

Requisite Education and Experience / Minimum Qualifications:

  • 6-8 years progressive channel marketing and consumer experience expertise.
  • Regional expertise desired.
  • Sporting Industry experience desired.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing.

Job Location: We are open to hire talent in any SEA Location - Philippines, Thailand, Singapore.



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