Global Wholesale Banking Marketing Specialist
3 days ago
We are seeking a highly skilled and experienced Marketing and Content Manager to join our team at OCBC Bank. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and customer engagement.
Key Responsibilities- Develop and implement marketing campaigns to promote our wholesale banking services and products.
- Collaborate with cross-functional teams to create engaging content and experiences for our customers.
- Manage and optimize our marketing budget to achieve maximum ROI.
- Stay up-to-date with industry trends and best practices in marketing and content creation.
- Provide regular reporting and analysis to measure campaign effectiveness and identify areas for improvement.
To be successful in this role, you will need:
- At least 10 years of experience in digital marketing, with a focus on content creation and campaign execution.
- Strong understanding of marketing principles and strategies, including segmentation, targeting, and positioning.
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Fluency in English and Mandarin, with a strong understanding of the Asian market and culture.
OCBC Bank is one of the largest banks in Southeast Asia, with a long history of serving the financial needs of individuals and businesses. We are committed to delivering Simply Spot On solutions for our customers, and we are looking for talented individuals to join our team and help us achieve our goals.
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