Strategic Campaign Manager

1 week ago

Singapore beBeeMarketing Full time $60,000 - $90,000
Marketing Role Overview

We are seeking a skilled Marketing & Content Experience Professional to join our organization and execute marketing campaigns across various channels while capturing engaging content that resonates with our target audience.

Key Responsibilities:
  • Develop and execute marketing strategies to drive business growth and brand awareness.
  • Collaborate with internal teams to align marketing efforts with overall business objectives.
  • Manage the master marketing calendar to ensure timely execution of campaigns and events.
  • Maintain brand consistency across all touchpoints, both online and offline.
Content Development and Management:
  • Create and manage content calendars in alignment with monthly campaigns and key events.
  • Work closely with design and content teams to brief them on required assets for campaigns and platforms.
  • Monitor social media trends and adjust content strategy to match audience preferences.
Content Capture and Creation:
  • Capture high-quality video and photography using mobile or camera for platforms like Instagram and TikTok.
  • Attend events, pop-ups, and internal shoots to document key moments and generate real-time content.
  • Collaborate with designers and editors to ensure captured content is edited and delivered for use.
Influencer and Partnership Management:
  • Identify, outreach to, and manage relationships with local influencers and content creators.
  • Coordinate campaign briefs, content timelines, and event attendance.
  • Track deliverables, ensure brand alignment, and measure performance of influencer collaborations.
Copywriting and Communications:
  • Write clear and engaging copy for social media, newsletters, press releases, and campaign materials.
  • Work with CRM tools to segment audiences and personalize communications.
Performance Analysis:
  • Track and report on campaign performance using platform analytics.
  • Suggest optimizations based on content engagement, email open rates, and social reach.

The ideal candidate has minimum 2 years of experience in marketing or content roles, preferably in hospitality, lifestyle, events, or creative industries. Strong understanding of campaign planning and execution across digital and offline channels, hands-on experience creating content with a mobile or camera, excellent copywriting and organizational skills, familiarity with content planning tools, social platforms, and CRM tools are required.

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