Senior Digital Marketing Specialist

5 days ago

Singapore beBeeDigitalMarketing Full time $80,000 - $120,000
Strategic Digital Marketing Professional

This is a senior role responsible for developing and executing cutting-edge digital marketing strategies that drive business growth, enhance brand reputation, and support overall marketing objectives.

The ideal candidate will have a proven track record of delivering strategic and tactical plans that align with business goals. They must be able to identify emerging trends and technologies relevant to the industry and formulate innovative strategies to maintain competitive advantage.

Key responsibilities include:

  • Developing and owning the digital marketing strategy, aligning with overall business goals for focused industries and markets;
  • Identifying emerging digital trends and technologies relevant to the industrial sector and formulating innovative strategies to maintain competitive advantage;
  • Defining key performance indicators (KPIs) and metrics for all digital marketing activities and establishing robust reporting frameworks;
  • Championing a data-driven content strategy, overseeing the creation and distribution of high-value content that resonates with various target audiences and markets;
  • Positioning us as a leading authority in test and measurement, fostering thought leadership and industry recognition through digital channels;
  • Architecting and executing integrated digital marketing campaigns tailored to specific industrial segments and regional nuances;
  • Proactively monitoring, analysing, and optimising digital campaign performance, leveraging advanced analytics tools;

Required skills and qualifications include:

  • Bachelor's degree in Marketing, Business, Digital and Analytics, or related field;
  • Minimum 10 years of progressive experience in B2B digital marketing, with at least 3-5 years in a leadership or senior specialist role within the industrial, manufacturing, or deep-tech sectors;
  • Strong knowledge in SEO, SEM, content marketing, email marketing, social media (especially LinkedIn), and marketing automation platforms;
  • Strong analytical skills with expert proficiency in web analytics tools and reporting;

Benefits include opportunities for professional growth and development, a dynamic and supportive work environment, and the chance to contribute to our success.

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