Senior Digital Marketing Specialist
5 days ago
A senior digital marketing specialist is required to lead our online strategies and accelerate brand growth in a competitive market.
">">- Digital Strategy & Planning">
Develop robust digital marketing strategies aligned with business goals, brand positioning, and sales targets.
">Conduct thorough market research, competitive analysis, and audience segmentation to identify opportunities and inform strategy.
">Stay abreast of the latest digital marketing trends, tools, and best practices.
">">- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)">
Lead SEO efforts to improve organic search rankings and drive qualified traffic.
">Manage and optimize paid search campaigns from keyword research and ad copy creation to bidding strategies and performance analysis.
">">- Social Media Marketing (SMM)">
Develop social media strategies across relevant platforms to build brand awareness, engage audiences, and drive conversions.
">Oversee content creation, scheduling, and community management.
">Manage paid social media campaigns for targeted reach and lead generation.
">">- Content Marketing">
Strategize, develop, and manage a content calendar that includes engaging and SEO-friendly content for various digital channels.
">Ensure content aligns with brand voice and target audience needs.
">">- Email Marketing">
Design, implement, and analyze email marketing campaigns to nurture leads and retain customers.
">Manage CRM integration for personalized communication.
">">- Website Management & Analytics">
Oversee website content updates, user experience enhancements, and performance monitoring.
">Utilize Google Analytics, Google Tag Manager, and other relevant tools to track, analyze, and report on website traffic, campaign performance, and key metrics.
">Provide actionable insights and recommendations for continuous improvement.
">">- Lead Generation & Conversion Optimization">
Implement strategies to increase lead generation through various digital channels.
">Conduct A/B testing and optimize landing pages, call-to-actions, and user flows to improve conversion rates.
">">- Reporting & ROI">
Regularly report on digital marketing performance, providing clear insights, KPIs, and recommendations to senior management.
">">- Collaboration">
Work closely with the sales team, product development, and management to ensure integrated marketing efforts.
">">Qualifications">- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.">
- Minimum of 4-6 years of hands-on experience in digital marketing, with a strong portfolio showcasing successful campaigns and measurable results.">
- Proven expertise in SEO, SEM, SMM, Content Marketing, and Email Marketing.">
- Proficient in using digital marketing tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs, HubSpot, Mailchimp, CRM systems, and social media management platforms.">
- Strong understanding of the Singaporean digital landscape, consumer behavior, and local market trends.">
- Competitive salary and performance-based incentives.">
- Continuous learning and professional development opportunities in a dynamic industry.">
- Be a key driver in shaping the digital future of a reputable company.">
- Opportunity to work with a passionate team and take ownership of significant projects.">
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