
Web3 Marketing Leader
3 days ago
We are seeking a skilled Marketing and Community Growth Specialist to join our team. The ideal candidate will have experience in social media marketing, influencer management, and community growth roles.
Job Responsibilities:
- Own and drive end-to-end social media strategy across multiple platforms.
- Accelerate private domain traffic growth by activating and managing internal user funnels and communities.
- Lead the conceptualization and execution of product launch campaigns: develop campaign strategy, messaging, positioning, and orchestrate influencer rollouts for maximum impact.
- Identify, recruit, and manage KOLs/influencers; build and nurture long-term partnerships to amplify product and brand growth.
- Build and maintain strong relationships with external vendors (marketing agencies, media outlets, campaign partners).
- Lead full-cycle product promotion via influencer partnerships and social amplification, from pre-launch buzz to sustained post-launch growth.
- Create compelling, on-brand marketing collaterals tailored for social and influencer channels fueling campaigns with content that drives engagement, reach, and shareability.
- Develop influencer and ambassador programs that scale with community trust and credibility.
- Monitor trends, memes, and conversations in AI and Web3 to position the brand at the forefront of culture.
- Analyze and report on social media campaign performance, community engagement, and KOL effectiveness; optimize strategies to consistently exceed growth KPIs.
- 4–5 years of experience in social media marketing, influencer management, or community growth roles.
- Proven experience managing private domain traffic or internal user ecosystems.
- Familiarity with major platforms: X, TikTok, Douyin, Xiaohongshu, YouTube.
- A strong creative mindset, someone who can think of multiple ways to promote a product and isn't afraid to experiment.
- Good network or past experience working with KOLs, agencies, and media platforms.
- Experience launching and scaling new products (from scratch to market traction).
- A self-starter who thrives in fast-paced, evolving environments.
- Experience in the Web3, AI, or blockchain industries.
- Bilingual in English and Mandarin (for China-facing platforms like Douyin, Xiaohongshu).
We are a cutting-edge technology company leveraging AI innovations across our digital mediums, dApp ecosystem, and an AI agent framework to bring user-friendly experiences for developers and end-users.
Benefits:This is a senior-level role, suitable for experienced professionals who want to take their career to the next level. Join our growing team and be part of shaping the future of Web3.
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