Marketing Professional for APAC Region

4 days ago


Singapore BNP Paribas Asset Management Full time
Job Description

The Regional Marketing Manager is a key role in BNP Paribas Asset Management's APAC Marketing team. This team oversees above-the-line and below-the-line marketing across all channels, responsible for content creation, campaigns, digital marketing initiatives, events, sponsorships, and roadshows.

This position requires a candidate who can partner with Sales and Product teams to drive commercial flows and demand for our investment offerings. Collaborating with various functions globally is essential to amplify our marketing impact by educating and engaging prospects and clients.

Key Responsibilities
  • Support the delivery of marketing campaigns, events, sponsorships, and activities from conception to wrap-up, managing stakeholders for project success.
  • Develop and localise quality marketing assets (presentations, brochures, flyers, videos, webpages, and electronic direct mailers) across offline and digital channels to promote our investment capabilities, focused funds, and thought-leadership.
  • Organise events/webinars, liaising with speakers to deliver content for sponsorship activities, promoting BNPP AM's value proposition, brand, and investment offerings while reinforcing the firm's market presence.
  • Partner with the digital marketing team to launch global digital projects locally, enhancing client engagement, experience, and outreach via online channels.
  • Monitor and evaluate marketing activities, deploying solutions to enhance their effectiveness in meeting key performance indicators (KPIs).
  • Support regional initiatives in coordination with other APAC countries.
Role Requirements

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