APAC Marketing Capability Leader

5 days ago


Singapore The HEINEKEN Company Full time

Pursue Growth through Embedding Capabilities

The HEINEKEN Company is seeking an experienced professional to fill the role of APAC Marketing Capability Leader. This individual will be responsible for embedding marketing capabilities at Operating Country level, driving growth through brilliant brand building strategy and execution, and unlocking new opportunities by challenging the status quo.

You will work closely with specialists/subject matter experts in Global Commerce and Marketing Directors to build a strong and sustainable talent pipeline in Marketing for the APAC region, raise the bar in capability and performance, and drive capabilities of the Marketing function across Operating Countries.

Key Responsibilities:

  • Embed capabilities at Operating Country level
  • Unlock growth by challenging the status quo
  • Develop and apply suitable repeatable models
  • Raise the bar on Mainstream and Local brands

Requirements:

  • Bachelor's degree or equivalent in a related field
  • 10-12 years of post-graduate experience in related marketing fields, ideally in FMCG
  • 8+ years of marketing experience working across 'Must Win Battles': Brand Management, CMI, Advertising development, and Capability building


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