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Marketing Capability Builder

1 week ago


Singapore The HEINEKEN Company Full time
Job Description

We are hiring a talented Marketing Capability Builder to join our team in APAC.

In this role, you will be responsible for building and delivering the regional Marketing Capability Roadmap, supporting delivery of Capability Roadmaps across Op Cos, and driving capabilities of the Marketing function across Op Co's.

You will work with specialists/subject matter experts in Global Commerce and Marketing Directors to embed capabilities at Operating Country (Opco) level with marketing and trade marketing teams & external agency partners.

Key responsibilities include unlocking growth by challenging the status quo on 'one size fits all' execution approach, deepening knowledge on which key levers of Brand Power to deliver growth depending on Brand stage, and developing and applying suitable repeatable models.

To succeed in this role, you will need 10-12 years postgraduate experience in related marketing fields, ideally in FMCG, with required work experience in field of expertise: 8+ years Marketing experience working across 'Must Win Battles': Brand Management, CMI, Advertising development, and Capability building.

Languages: Fluent in English.

This role will collaborate with several agencies and other Sr key stakeholders in global, regional and local commercial / marketing teams.