Gaming Experience Specialist

3 days ago


Singapore HAPPY HOUR GAMES PTE. LTD. Full time
About Us

HAPPY HOUR GAMES PTE. LTD. is a game studio dedicated to crafting casual mobile games that provide incredibly enjoyable experiences for players.

Job Description

We are seeking a User Acquisition Specialist to join our team in Singapore. As a key member of our user acquisition team, you will be responsible for planning, executing, and optimizing user acquisition campaigns across multiple platforms, including Meta, Google, TikTok, Applovin, and others.

  • Plan and execute user acquisition campaigns to drive downloads.
  • Monitor campaign performance, adjust strategies, and ensure objectives are met.
  • Develop concepts, storyboards, and directions for marketing creatives.
  • Collaborate with creative teams to create compelling solutions for user acquisition.
  • Analyze campaign data to extract meaningful insights and make data-driven decisions.
  • Research, strategize, and execute influencer marketing campaigns.
  • Conduct market research and competitor analysis to identify trends, opportunities, and actionable insights.
  • Prepare ASO content for app visibility and assist with ads monetization tasks.
Requirements
  • Bachelor Degree in Marketing or any other related fields.
  • Fresh Graduates are welcome to apply.
  • Experience with campaign management tools and platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, Applovin).
  • Familiar with Mobile Measurement Partner (e.g., Appsflyer, Adjust).
  • Strong analytical skills with a data-driven mindset.
  • Ability to work collaboratively in a fast-paced environment.
  • Good creative skills with the ability to develop compelling marketing assets.
  • Highly motivated to explore and stay updated on AI tools and market trends.
  • A passion for games.


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