Digital Brand Strategy Lead
21 hours ago
Estimated Salary: $120,000 - $150,000 per annum.
About YOLO Technology PTE. LTD.We are a dynamic and innovative technology company that is shaping the future of digital products and app design. Our team is passionate about creating engaging user experiences and building strong brands that resonate with our target audience.
Job Description:The Digital Brand Strategy Lead will play a critical role in developing and implementing brand strategies that enhance awareness, drive engagement, and build a strong emotional connection with our target audience. This position requires a deep understanding of brand management principles, brand positioning, and brand architecture in the context of digital products and app interfaces.
- Key Responsibilities:
- Create compelling brand narratives and messaging that resonate with our target audience and differentiate our app in the tech market.
- Develop a consistent brand voice and tone across all app-related communication channels, including app store descriptions, in-app messaging, and push notifications.
- Collaborate closely with product managers, engineers, UX/UI designers, and other cross-functional teams to ensure brand alignment across all departments and throughout the app development process.
- Track and analyze key brand metrics related to the app, such as app downloads, user engagement, and user reviews, to measure the effectiveness of brand strategies and product launches.
To succeed in this role, you will need:
- A Bachelor's or Master's degree in Marketing, Communications, or a related field.
- Proven experience in developing and implementing brand strategies, preferably within the technology industry, with a focus on app design and branding.
- Strong understanding of brand management principles, brand positioning, and brand architecture in the context of digital products and app interfaces.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think creatively and strategically, with a passion for building strong brands.
- A genuine interest in technology and a deep understanding of the tech landscape, particularly in mobile app design and user experience.
As a Digital Brand Strategy Lead at YOLO Technology PTE. LTD., you can expect:
- A competitive salary package.
- Ongoing training and professional development opportunities.
- A collaborative and dynamic work environment.
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