Regional Marketing Director

We are seeking an experienced Marketing Director to lead our marketing efforts in the APAC region. The successful candidate will have a strong track record of driving business growth through effective marketing strategies.

The ideal candidate will have 15+ years of marketing experience, with a proven ability to manage teams and work with international franchisees. They will also have a deep understanding of the APAC market and be able to develop and execute marketing plans that drive results.

This is a full-time role based in Singapore, with frequent travel around the APAC markets. The successful candidate will be responsible for developing and implementing marketing strategies that drive business growth, as well as managing a team of marketers to achieve these goals.

The job requires a high level of creativity, problem-solving skills, and attention to detail. If you are a motivated and results-driven marketing professional looking for a new challenge, please apply today.

• About the Role:
• Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way, of being entrepreneurial, service-minded, fun and authentic.
• We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth.

Key Responsibilities:

1. Liaise closely with the MD APAC and brand partners to create programs that drive positive SSS, brand affinity and support further restaurant growth
2. Launch best-in-class marketing execution in key new markets for APAC, including China, India, South Pacific and Central Asia. Ensure compelling brand positioning, outstanding creative execution, appropriate consumer targeting & pricing, 360 campaign execution and flawless launch execution.
3. Work in conjunction with Senior Real Estate Manager and GSC design team to define best-in-class regional store design program for all APAC BPs combining global identity with meaningful localization.
4. Develop annual marketing field plans consisting of the strategies, tactics and resources necessary to address business challenges and drive consistent results.
5. Define LTO parameters for new and existing markets and help develop pantry of options to drive marketing calendar new news.
6. Directly manage, develop and inspire a Field Marketing Manager (ie. future) to drive strategies and tactics.
7. Be a part of APAC MD's Senior Leadership Team and act as consult on all cross-functional topics such as business development, team development, ways of working improvement.
8. Work in close conjunction with other regional Marketing Directors, VP of brand and Sr Marketing Director of Brand Experience to provide regional support/contribution to big brand moments across the world ie. House of Flavor activations, global events activations etc.
9. Gather, analyze and report business intelligence to help inform and shape future field marketing efforts.
10. Keep WRI and BP networks up-to-date with the latest consumer, F&B and industry trends.
11. Frequent use of mental energy while gathering, documenting, analyzing, and communicating information with cross-functional colleagues, vendors, and extended Wingstop team.
12. Frequent use of a computer and other technology essential to the successful completion of your everyday role responsibilities. This may include working from home, our Singapore offices, or on-the-go.
13. High levels of travel around the APAC markets.

Requirements:

• Experience: 15+ years of marketing experience with direct experience in APAC.
• Skillset: Experience in Marketing Leadership roles, managing teams, working with international franchisees.