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Regional Product Marketing Director

3 weeks ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Job Title:

Regional Product Marketing Director

">About the Role:">Our client is seeking a Regional Product Marketing Director to lead product marketing strategies across B2B and B2C in APAC. The successful candidate will manage a small team and drive regional product marketing initiatives.
#### Responsibilities:
  • ### 1. Regional Product Marketing Initiatives:
    * Drive B2B and B2C marketing strategies across Asia, including content localization, GTM planning, and eCommerce enablement.* Analyze performance, forecast demand, and ensure inventory supports marketing campaigns and business goals.
">

Cross-Functional Collaboration: 
Act as the central liaison between HQ and 10 Asia-Pacific sales offices, aligning product positioning and promotional efforts with local market needs. 

 

Loyalty & CRM Marketing: 
Develop and test customer retention strategies, CRM-based campaigns, and post-purchase engagement aligned with HQ frameworks. 

Strategic Product Planning: 
Conduct product testing, analyze performance, forecast demand, and ensure inventory supports marketing campaigns and business goals. 

Stakeholder & Partner Engagement: 
Build strong relationships with internal teams, channel partners, and distributors, leveraging insights to refine marketing approaches across diverse cultures.Job Requirements:
• Min Degree in Marketing, Business, Communications, IT or a related field
• Min 10 years of relevant experience in product marketing or segment marketing
• Solid understanding of B2B office equipment (printers, scanners, and mobile document solutions)