Consumer Electronics Specialist

1 week ago

Singapore beBeeMarketing Full time $60,000 - $80,000
Product Marketing Professional

We are seeking a skilled Product Marketing Professional to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing plans to drive business growth.

  • Job Description:
  • Develop and execute comprehensive marketing strategies to promote consumer electronics and home appliances products.
  • Coordinate advertising and promotional activities, including ATL/BTL campaigns, in-store marketing collaterals, and price adjustments.
  • Conduct market research and analysis to identify consumer trends, competitive landscape, and growth opportunities.
  • Perform regular store visits to assess product visibility, monitor competitor activities, and build insights from retail partners.
  • Track and evaluate trade promotions' effectiveness, analyze ROI, and recommend improvements for future campaigns.
  • Collaborate with creative and digital agencies to manage content updates for websites, social media, in-store visual merchandising, and ad-hoc projects.
  • Prepare timely reports and presentations to support management decisions.
  • Provide support on other ad-hoc marketing initiatives as assigned.
  • Requirements:
  • Minimum 2 years of relevant experience, preferably in the consumer electronics or home appliances industry.
  • Diploma or higher qualification in Marketing or related discipline.
  • Proficiency in Microsoft Office applications.
  • Strong communication skills, with the ability to liaise effectively with Chinese-speaking counterparts.
  • Resourceful, meticulous, and able to multitask effectively.
  • Strong problem-solving ability, results-driven mindset, and positive working attitude.
  • Passionate about marketing, eager to learn, and committed to meeting deadlines.
  • Benefits:
  • Opportunity to work with a dynamic team and contribute to business growth.
  • Professional development and training opportunities.
  • Competitive salary and benefits package.

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