
Consumer Electronics Marketing Specialist
2 weeks ago
This role involves planning and executing business units' marketing strategies to meet specific objectives.
- Develop and implement effective marketing plans to achieve business goals.
- Coordinate timely production, briefing, and execution of advertisements and promotions.
- Conduct market research to identify target consumer segments, trends, and competitor activities.
- Evaluate product visibility and gather insights from retail partners through regular store visits.
- Assess the effectiveness of trade promotions, analyze ROI, and suggest improvements.
- Collaborate with creative agencies on website content, social media updates, in-store visual merchandising, and ad-hoc projects.
- Prepare reports and support various activities as assigned.
Key Requirements:
- Diploma with a minimum 2 years of working experience.
- Good problem-solving skills, results-oriented, and communication skills are required.
This position demands a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a team environment.
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