Electronics Marketing Specialist

1 week ago

Singapore beBeeMarketing Full time $45,000 - $85,000
Job Overview

This role involves supporting the development and execution of marketing strategies for consumer electronics to achieve business objectives.

Key Responsibilities
  • Develop and execute marketing plans for the consumer electronics business unit.
  • Coordinate advertising campaigns, including ATL/BTL initiatives, in-store promotions, price adjustments, and new product launches.
  • Conduct market research and analysis to identify trends, competitive landscapes, and growth opportunities.
  • Monitor competitor activities and build insights from retail partners.
  • Evaluate trade promotions' effectiveness and recommend improvements.
  • Collaborate with creative agencies to manage content updates for websites, social media, and in-store visual merchandising.
  • Prepare reports to support management decisions.
Requirements
  • Minimum 2 years of relevant experience in consumer electronics or a related field.
  • Diploma or higher qualification in Marketing or a related discipline.
  • Proficiency in Microsoft Office applications.
  • Strong communication skills and ability to liaise with Chinese-speaking colleagues.
  • Resourceful, meticulous, and able to multitask effectively.
  • Strong problem-solving ability and results-driven mindset.

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