Regional Product Strategist

1 day ago

Singapore beBeeProductLeader Full time $80,000 - $150,000
Product Leadership Role

Drive strategic planning and execution of product development across Southeast Asia, Oceania, Middle East, and other key markets. The successful candidate will be responsible for leading the creation, planning, and execution of regional product strategies to deliver business growth.

Key Responsibilities:
  • Lead product planning responsibilities: consumer insights, market sizing, new product pipeline development, and go-to-market strategies to drive growth across multiple markets.
  • Develop a long-term innovation roadmap (3–5 years) for assigned categories, balancing core product renewals and new innovations.
  • Optimize the regional portfolio by analyzing sales, marketing, and research data to rationalize SKUs and identify whitespace opportunities.
Product Innovation/Project Management:
  • Integrate consumer insights, concept testing, and HUTs into product development to ensure consumer relevance and market success.
  • Analyze industry and competitive trends to refine product features and strengthen differentiation in the region.
  • Collaborate with R&D on packaging and product design, ensuring technical feasibility, functional performance, and brand consistency.
  • Ensure product concepts, formulations, and claims meet regional regulatory requirements.
  • Work cross-functionally with Sales, R&D, QA/QC, Operations, and Finance to deliver project milestones on schedule.
Marketing Communication:
  • Provide clear product briefs and topline direction to the Brand and Digital Marketing team, aligning on positioning, key messages, and launch objectives.
  • Review and guide deliverables (creative assets, regional toolkits, activation materials) to ensure consistency with product strategy and market needs.
  • Cascade communication toolkits for regional adaptation and execution.
Requirements:
  • Bachelor's degree in a business-related function or equivalent experience.
  • At least 3 years of experience in brand/product management, preferably with regional or NPD exposure in FMCG or related industries.
  • Strong strategic planning and analytical skills to identify opportunities and translate them into actionable innovation roadmaps.
  • Proven project management and organizational skills to drive multiple regional projects under tight deadlines.
  • Exposure to market research and tracking data to guide portfolio and innovation decisions.
  • Excellent communication and presentation skills to influence stakeholders across functions and markets.
  • Independent and proactive team player with creativity and passion for product innovation.

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