Data-Driven Marketing Insights Specialist

3 weeks ago


Singapore OCBC Full time

About the Role

We are seeking a Data-Driven Marketing Insights Specialist to join our team at OCBC. This role will be responsible for delivering data-driven insights that optimize marketing strategies and drive business growth.

Key Responsibilities

  • Analyze and interpret large data sets to support marketing strategy and optimize campaign performance
  • Develop and maintain dashboards, reports, and visualizations using Power BI to provide actionable insights to stakeholders
  • Design, execute, and analyze A/B/multivariate tests with Marketing team to optimize website experiences and improve conversion rates
  • Collaborate with Marketing Technology team to ensure accurate and reliable data collection

Requirements

  • Minimum 5+ years of related business experience in digital marketing or analytics
  • Experience working with tools such as Adobe/Google Analytics, Adobe Target/Optimizely/VWO
  • Proficiency with Excel, Python, and Power BI
  • Strong understanding of data analysis, statistics, and data visualization
  • Excellent communication and collaboration skills
  • Ability to work independently and manage multiple projects simultaneously
  • Experience in Chinese Media Ecosystem and understanding of Chinese online advertising ecosystems (Baidu, Tencent, Alibaba, etc.)
  • Experience in digital marketing channels (SEO, Paid Search, Social, Programmatic, etc)

About Us

OCBC is Singapore's longest established bank, helping people and businesses achieve their potential since 1932. We offer innovative solutions that take care of everything, from cash management to trade finance. Our purpose remains: to enable people and communities to realise their aspirations.

What We Offer

  • A competitive base salary of SGD 80,000 - 100,000 per annum, depending on experience
  • A suite of holistic, flexible benefits to suit every lifestyle
  • Community initiatives
  • Industry-leading learning and professional development opportunities


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