
Audience Development Manager
2 days ago
This role requires an experienced marketing professional with a proven track record of developing innovative audience development strategies. The ideal candidate will have a strong understanding of Singapore's arts and cultural landscape, as well as experience in managing websites and content management systems.
About the Job:We are seeking a talented individual to lead integrated marketing campaigns that support our branding, marketing, and audience development objectives. This includes managing our digital touchpoints such as social media channels, corporate website, and EDM platforms. The successful candidate will be responsible for analysing digital marketing metrics to identify trends and insights required to formulate a robust content calendar.
The position also involves collaborating with internal stakeholders and external partners to optimise our social media platforms and expand reach and deepen engagement across various audiences. Additionally, the candidate will partner with our Technology and Innovation team to maintain the corporate website's compliance with IM8 standards whilst adhering to Government Digital Service Standards.
Requirements:- Bachelor's degree in Marketing, Digital Media or a related field
- Minimum 2 years of relevant experience in marketing or digital marketing with demonstrable results
- Hands-on experience and/or expertise in the latest digital technologies and techniques managing websites and content management systems (CMS)
- Functional knowledge of HTML, CSS, or JavaScript is advantageous
- Good understanding of Singapore's arts and cultural landscape
- Experience in developing innovative audience development strategies
- Proficiency in marketing analytics tools and digital platforms
- Good analytical and problem-solving capabilities
- Good stakeholder management and communications skills
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