Audience Acquisition Manager

3 days ago

Singapore Informa Markets Full time

**Company Description**
We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets**.** These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Key Responsibilities:

- ** Audience Development**: Build and manage a comprehensive audience acquisition strategy that targets key demographics and firmographics and ensures a well-rounded attendee list.
- ** Content Marketing**: Develop and curate engaging content that attracts and retains event attendees, including blogs, webinars, videos, and social media posts.
- ** Data Management**: Maintain and grow the event database, ensuring data accuracy and segmentation for targeted marketing efforts.
- ** Analytics and Reporting**:Analyze campaign performance using various analytics tools, providing insights and recommendations to optimize campaigns as part of the always-on efforts.
- ** Budget Management**: Manage the audience acquisition budget, ensuring cost-effective use of resources to achieve marketing goals.
- ** VIP Recruitment**: Collaborate with the Partner Marketing Manager to identify and recruit VIP buyers and guests for the event.
- ** Event Support**: Work closely with the event operations team to ensure a seamless attendee experience from registration through to post-event follow-up.

**Qualifications**
- Proven experience in building event visitor databases from scratch, particularly in the B2B sector and event space.
- Strong expertise in digital campaign planning and execution, with a deep understanding of paid, social and direct marketing.
- Proficiency with marketing automation tools such as Eloqua, HubSpot, and Marketo.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders and partners.
- Self-motivated and results-oriented, with a proactive approach to problem-solving.
- Familiarity with the tech, energy, mobility or AI sectors is a strong plus.
- Experience with the media landscape both in China and outside China will be a strong plus.
- Language requirement: English and Mandarin, with Cantonese as a plus.

**Additional Information**:

  • Audience Specialist

    3 days ago

    Singapore Dun & Bradstreet Full time

    **Why We Work at Dun & Bradstreet** Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,000+ global team members are passionate about what we do. We are dedicated to helping clients turn...

  • Senior Digital Manager

    1 day ago

    Singapore AUDIENCE ON DEMAND Full time

    **Company Description**: Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global...

  • Senior Manager, Lifecycle Audience Planning

    1 week ago

    Singapore Warner Bros. Discovery Full time

    **_Every great story has a new beginning, and yours starts here._** **_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._** **Who We Are ** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of...

  • Senior Manager, Lifecycle Audience Planning

    1 week ago

    Singapore Warner Bros. Discovery Full time

    **_Every great story has a new beginning, and yours starts here._** **_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._** **Who We Are ** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of...

  • Audience Growth Product Manager

    3 weeks ago

    Singapore Singapore Press Holdings Limited Full time

    Category Content Creation & Video Production About Us SPH Media's mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry. We welcome talented...

  • Assistant Manager/Manager, Audience Development and Partnerships, ACM

    2 weeks ago

    Singapore Ministry of Defence Singapore Full time

    National Heritage Board Fixed Terms Closing in 4 day(s) What the role is The National Heritage Board (NHB) is dedicated to preserving and celebrating Singapore's heritage. Our museums, including the Asian Civilisations Museum and Peranakan Museum, serve as vital cultural institutions that engage and educate our diverse audiences through innovative...

  • Assistant Manager/Manager, Audience Development and Partnerships, ACM

    3 days ago

    Singapore Ministry of Defence Singapore Full time $80,000 - $120,000 per year

    National Heritage BoardFixed TermsClosing in 4 day(s)What the role isThe National Heritage Board (NHB) is dedicated to preserving and celebrating Singapore's heritage. Our museums, including the Asian Civilisations Museum and Peranakan Museum, serve as vital cultural institutions that engage and educate our diverse audiences through innovative digital...

  • Manager / Senior Manager, Marketing & Audience

    3 days ago

    Singapore NAC National Arts Council Full time

    NAC's Marketing & Audience Development department advocates and amplifies the value and importance of the arts through various communications efforts. You will work closely with the whole of the Council and its parent Ministry to provide strategic counsel and support in the areas of marketing communications, to highlight the Council’s role as champion of...

  • Audience Specialist Apac

    1 week ago

    Singapore Merlin Entertainments Full time

    **Audience Specialist APAC**: - Job ID - 2025-8293 - Brand - Merlin Entertainments - Corporate - Employment Type - Full-Time - Location - JP-Nagoya-city **What you'll bring to the team**: We are looking for a motivated and detail-oriented **CRM Audience Specialist**to identify relevant and well-targeted first-party data segments for Merlin Entertainments....

  • Senior Talent Acquisition Specialist

    2 weeks ago

    Singapore Kanhasoft Full time

    Senior Talent Acquisition Specialist Jobs nearby All india Senior Hr Business Partner CAPGEMINI TECHNOLOGY SERVICES INDIA LIMITED Direct Tax Litigation Specialist CAPGEMINI TECHNOLOGY SERVICES INDIA LIMITED SailPoint IIQ Senior Developer CAPGEMINI TECHNOLOGY SERVICES INDIA LIMITED Adobe RTCDP Audience & Segmentation Specialist CAPGEMINI TECHNOLOGY SERVICES...