Audience Acquisition Manager

3 days ago

Singapore Informa Markets Full time

**Company Description**
We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets**.** These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Key Responsibilities:

- ** Audience Development**: Build and manage a comprehensive audience acquisition strategy that targets key demographics and firmographics and ensures a well-rounded attendee list.
- ** Content Marketing**: Develop and curate engaging content that attracts and retains event attendees, including blogs, webinars, videos, and social media posts.
- ** Data Management**: Maintain and grow the event database, ensuring data accuracy and segmentation for targeted marketing efforts.
- ** Analytics and Reporting**:Analyze campaign performance using various analytics tools, providing insights and recommendations to optimize campaigns as part of the always-on efforts.
- ** Budget Management**: Manage the audience acquisition budget, ensuring cost-effective use of resources to achieve marketing goals.
- ** VIP Recruitment**: Collaborate with the Partner Marketing Manager to identify and recruit VIP buyers and guests for the event.
- ** Event Support**: Work closely with the event operations team to ensure a seamless attendee experience from registration through to post-event follow-up.

**Qualifications**
- Proven experience in building event visitor databases from scratch, particularly in the B2B sector and event space.
- Strong expertise in digital campaign planning and execution, with a deep understanding of paid, social and direct marketing.
- Proficiency with marketing automation tools such as Eloqua, HubSpot, and Marketo.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders and partners.
- Self-motivated and results-oriented, with a proactive approach to problem-solving.
- Familiarity with the tech, energy, mobility or AI sectors is a strong plus.
- Experience with the media landscape both in China and outside China will be a strong plus.
- Language requirement: English and Mandarin, with Cantonese as a plus.

**Additional Information**:

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