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Data Analytics Strategist

1 week ago

Singapore Hytechc Full time
Job Overview:

Hytech is a leading management consulting firm that specializes in digital transformation for fintech and financial services companies. We provide comprehensive consulting solutions, as well as middle- and back-office support, to empower our clients with streamlined operations and cutting-edge strategies.

About the Role:
This role will work directly with business leaders, leveraging data analytics to evaluate marketing effectiveness and support business decision-making through in-depth data analysis and strategic insights. Key Responsibilities include conducting in-depth analysis of marketing analytics teams, maximizing marketing ROI, and implementing cost-effective marketing strategies globally.

Responsibilities:
  • Conduct in-depth analysis of marketing analytics team to help maximize marketing ROI and implement cost-effective marketing strategies globally.
  • Leverage customer LTV analysis, user segmentation, and channel analysis to lower CAC and improve ROI.
  • Enhance marketing measurement capabilities using advanced techniques in attribution modeling, A/B testing, brand tracking, social analytics.
  • Proficiently utilize SQL, Python, and Tableau for robust data extraction and analysis, facilitating strategic decision-making.

Qualifications & Experience:
Bachelor's degree or higher in Statistics, Computer Science, Business Analytics, or a related field. At least 5 years of experience in business data analysis, business intelligence, or data science, with a strong background in analyzing marketing operations data.