Marketing Strategy

1 week ago

Singapore beBeeMARKETING Full time $90,000 - $120,000
Job Description

The Marketing Strategy & Execution role involves planning, executing, and managing advertising, promotions, and digital marketing strategies in alignment with the Program's overall objectives and brand vision. This includes conducting market and audience research to recommend effective strategies for member acquisition and engagement, analyzing and evaluating the effectiveness of marketing campaigns, providing actionable insights and strategic recommendations for continuous improvement.

This requires a thorough understanding of customer segmentation, lifecycle journeys, personalization, and campaign optimization, as well as hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution. Additionally, the successful candidate will be able to develop and manage co-marketing partnerships, including outreach and performance tracking.

Key Responsibilities:

  • Plan, execute, and manage advertising, promotions, and digital marketing strategies in alignment with the Program's overall objectives and brand vision.
  • Conduct market and audience research to recommend effective strategies for member acquisition and engagement.
  • Analyze and evaluate the effectiveness of marketing campaigns, providing actionable insights and strategic recommendations for continuous improvement.
  • Develop and manage co-marketing partnerships, including outreach and performance tracking.
  • Work closely with cross-functional teams to ensure a unified and customer-centric approach across all channels.

Requirements:

  • Diploma in Communications/Marketing/Business or related discipline.
  • Minimum 5 years of relevant experience in marketing, CRM, and partnership management.
  • Hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution.
  • Strong knowledge of customer segmentation, lifecycle journeys, personalization, and campaign optimization.
  • Proven track record in developing and managing co-marketing partnerships, including outreach and performance tracking.
  • Comfortable analyzing data and marketing metrics to measure success and optimize campaigns.

Benefits:

  • Seniority level: Mid-Senior level.
  • Employment type: Contract.
  • Job function: Other.

Additional Information:

  • Referrals increase your chances of interviewing at Kuok Group Singapore by 2x.
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