Senior Manager of Commercial Strategy for Sponsorship and Live Ads

3 days ago

Singapore beBeeAdvertising Full time $80,000 - $120,000
Job Title: Manager, Sponsorship and Live Ads PackagingAbout the Role:

The role is central to advancing innovative advertising solutions and commercial strategies across the Netflix ecosystem in APAC. The team translates vision into action—connecting global strategy to local execution, surfacing trends, and driving commercial success through data, planning, and process innovation.

This role will sit within the Market Planning & Operations (MP&O) team and is tasked with ensuring that advertising programs integrated in or around content (Sponsorship/Live) or that extend across multiple Netflix environments (Events, Marketing, Licensing) are underpinned with commercial models that scale and optimize ad revenue, client performance, and overall value for Netflix.

Key Responsibilities:
  • Build and lead overall sales management/enablement of Sponsorships, Live, and Custom programs in APAC (Australia, Korea and Japan) through collaboration with global counterparts and regional Integrated Marketing partners.
  • Drive the expansion of Sponsorship and launch of Custom/Live offerings in APAC
  • Work closely with Legal & Ad Policy teams to build scalable practices that grow sponsorship revenue and protect member experience
  • Oversee Sponsorship availability, allocation and management process to drive Sales & cross-functional team productivity (Legal/Ad Policy, Product, Biz Ops, Revenue & Yield Analytics)
  • Lead communications with Sales regarding Sponsorships, Live & Custom opportunities
  • Partner to develop Sales Training (w/Sales Enablement & Operations) and go-to-market (GTM) Strategy (w/Marketing) for Sponsorships, Live and Custom programs
  • Partner with Content, Revenue & Yield Analytics & Integrated Marketing to develop unique seasonal tentpole packages
  • Coordinate with product teams to unlock new assets or placements
  • Inform and drive packaging & pricing of Integrated Marketing packages
  • Support packaging & pricing of Live programs
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