Strategic Partner Marketing Enablement Lead

2 weeks ago

Singapore Siemens Industry Software Pte Ltd Full time
Key Responsibilities:
Develop and execute a joint marketing strategy with key value partners to drive aligned business objectives.

Key Functions:
Collaborate with partner marketers to drive marketing campaigns through in-bound marketing, out-bound marketing, content creation, and other forms of demand generation.
Enable partner marketers with advanced B2B marketing methodology and its adoption.
Facilitate alignment between channel partners and DISW field marketing to drive go-to-market strategies by industry.
Coach and support partners to plan a qualified annual marketing plan.
Supervise partner-led marketing execution and its outcome/customer feedback.
Track and measure partners marketing execution results to be able to provide suggestions for improvements.
Support sales in monitoring the evolution of demand routed to the partners.
Define partner program goals and drive implementation including process development, documentation, and communications for rollout.
Participate in QBRs of key partners with Siemens partner managers to provide suggestions for improving partners' marketing planning, execution and results.
Work with partners who have established Industry Competencies to execute on co-marketing strategies and programs to increase market share.

Requirements:
Good sense of understanding business dynamics and the ability to engage in effective business conversations with channel partners.
Marketing consultant to channel management team and channel partners.
Review and advise partners on their marketing plans for full year execution.
Bring in customer feedback through partner execution.
Ability to think in a structured and logical manner to solve problems and make decisions efficiently.
Proven track record of amplifying engagement across partner program offerings and delivering operational excellence.
Ability to execute multiple complex program initiatives simultaneously.
Skilled communicator who can deliver nuanced feedback both to internal teams and partner team members.
Highly data literate with a strong ability to collect and interpret data using a variety of methods.
Ability to work cross functionally and engage with many teams and stakeholders in an impactful way.
This position requires an individual who has both marketing and sales knowledge with analytical and execution skills.
Market knowledge and enthusiasm to communicate our vision is paramount.
Proven marketing experience in the B2B software industry is preferred.
The ability to look beyond the norm and to seek alternatives is necessary.
Understand the B2B sales cycle and look for opportunities to help Partner Marketing teams improve their demand generation abilities, pipeline contribution and sales opportunity acceleration.
Fluent in demand generation performance management in a B2B environment, including the revenue waterfall.
Ability to use project management tools provided to keep projects on schedule.
Extensive Inbound Content Marketing strategy/execution experience.
Motivated, inquisitive, and persistent.
Readily adaptable to changing market and organizational requirements.
Highly collaborative and focused on business and customer impact.
Must have ability to think strategically, design plans, and execute projects with minimal direction.

Requirements Summary:
BA or BS in Marketing or related field.
6+ years working in digital/marketing strategy, ideally combined with more tactical partner enablement and execution experience.
Ability to Travel.
Hybrid office environment.
Language Fluency in English is essential to verbal and written communication.
Proficiency in Chinese, Japanese, or Korean will be considered a strong benefit.
Location preference: India / Singapore / Malaysia / Korea

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