Brand Strategy Executive
4 weeks ago
In this critical role at YSQ INTERNATIONAL PTE. LTD., you will be responsible for driving the brand strategy globally, defining and delivering robust integrated brand initiatives based on in-depth consumer and market understanding. This role is ideal for a proactive individual with a passion for building brands in diverse categories, driving market growth through creativity, innovation, and strategic planning.
Key Responsibilities:
- Develop, implement, and execute effective brand strategies that drive brand awareness and profitability for categories under the group.
- Accountable for brand concepts, managing the brand's positioning and messaging, and overall identity to maintain a distinct and competitive presence in the marketplace.
- Manage portfolio deployment, campaign translation, local brand management, sharing key market insights to ensure brand consistency and growth in a competitive market.
- Manage carefully and develop initiatives fit-for-use toolkits and guide local brand teams for execution.
- Develop and support teams in effective and efficient realization of regional brand strategy with strong innovation master plans and holistic brand campaigns with optimized media mix, especially for new launches.
- Provide technical and commercial support to the marketing team, assisting in solving their technical challenges relating to brand constraints.
- Partner with sales teams to ensure strong retail presence and customer satisfaction, analyze data, and recommend action plans to drive brand presence within local markets.
- Stay up-to-date on relevant regulatory and legal requirements for the range of products, ensuring all marketing and product claims comply with industry standards.
Requirements:
- Minimum of five years' relevant experience in brand management, preferably within the FMCG industry with experience in beer or alcohol-related products.
- Experience with digital marketing strategies, including social media, influencer partnerships, and e-commerce.
- Creative thinker with a passion for innovation and consumer-driven marketing.
- Highly meticulous, independent with the ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong creative, organizational, interpersonal skills, and ability to multi-task.
- Strong understanding of consumer behavior, market dynamics, and trends in the product categories.
- Ability to create simple, effective toolkits for brand guidelines, ensuring consistency across platforms.
- Close collaborations with cross-functional teams.
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