Brand Management Specialist

6 days ago

Singapore beBeeBrandManagement Full time $60,000 - $80,000

Job Title: Brand Management Specialist

About the Role

We are seeking a highly skilled Brand Management Specialist to join our team. As a key member of our marketing department, you will be responsible for executing and managing various marketing initiatives to drive business growth.

Key Responsibilities:
  • Execution & Content Management: Oversee the creation and maintenance of banners, landing pages, and other assets across various platforms to ensure smooth execution of monthly marketing initiatives.
  • Asset Management: Collaborate with internal stakeholders to develop and implement strategies for creating, managing, and maintaining high-quality brand assets.
  • Shop-in-Shop Content Maintenance: Ensure all content on shop-in-shop pages is regularly updated and aligned with current promotions and business goals.
  • Creative Brief Development: Work closely with creative agencies to develop compelling content briefs based on business requirements and ensure timely delivery of creative assets.
  • Product Listing Updates: Ensure product details and information are consistently updated on the website in a timely manner.
  • Social Media Calendar Management: Plan and manage social media content calendar, driving engagement and increasing audience interaction.
  • Retailer Collaboration: Foster strong relationships with retail partners to schedule social media posts and create compelling post copy.
  • Facebook Ads Management: Set up and manage Facebook ad campaigns to support marketing objectives and drive performance.
  • Ad & Performance Reporting: Prepare detailed reports on ad performance and monthly online results, ensuring timely delivery of insights.
  • Follow-Up on Media Buy Results: Monitor and follow up with retailers regarding performance of media buys and paid campaigns.
  • Marketing Deck Updates: Regularly update decks that outline monthly marketing initiatives and performance.
  • Budget Tracking: Monitor and track marketing budgets to ensure alignment with allocated spending.
  • Customer Chat Support: Assist in responding to customer inquiries via chat, ensuring timely and accurate replies.

Required Skills:

  • Market Research
  • Budgets
  • Asset Management
  • Microsoft Office
  • Advertising
  • Social Media
  • Content Management
  • Marketing
  • Digital Marketing
  • Copywriting
  • Facebook
  • SEO
  • Adobe Photoshop
  • Business Requirements
  • Brand Awareness

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