Senior Specialist, Brand

4 days ago

Singapore Singapore Institute of Management Full time

Develop and implement a sustained brand communications programme to build SIM’s brand and corporate image internally and externally, through brand campaigns, brand events, and content for engagement on staff, mainstream, digital and social media platforms.

**Responsibilities**:

- **Brand and Corporate Communications**
- Plan and execute a brand communications programme to build and enhance the SIM brand. This includes:

- Planning and implementation of brand campaigns, including brand engagement and publicity on staff, mainstream, digital and social media platforms;
- Planning and implementation of SIM-branded, co-branded and sponsored events, activities and panel discussions;
- Working with media buy agencies on paid media buy;
- Creation of corporate collateral, stationery and templates, including writing, editing and working with SIM Design Department on the designs;
- Provision and maintenance of brand guidelines for staff and stakeholders;
- Provision of brand-related advice to ensure a consistent brand voice across the organisation;
- Maintenance and tracking of SIM’s trademarks and their renewals**.**
- **Content Strategy**
- Conduct groundwork for a brand content strategy and execute a sustainable content plan to build SIM’s brand and thought leadership. This includes:

- Curating and creating multi-media brand content for engagement on staff, mainstream, digital and social media platforms;
- **Brand Performance Tracking**
- Generate reports on SIM’s brand performance and industry news through media monitoring, social listening, and other engagement metrics.
- Work with market research agencies to conduct yearly brand health studies.
- **Editorials and Projects**
- Support the Media & Communications Department in writing and editing work that includes editorials for digital platforms, Intranet and SIM’s corporate website.

**JOB REQUIREMENTS**

**Requirements**:

- Bachelor’s degree in mass communications, marketing communications, and arts and social sciences.
- At least 4 - 7 years of working experience in corporate communications, public relations, marketing communications and/or branding environment.
- At least 3 years of hands-on experience in planning and implementing brand-building engagement both within the company and externally through local and regional strategies.
- Experience in content strategy and creation.
- Excellent spoken and written communications, with strong ability to write and edit in English for all media, is required. Ability to write for both digital/social media and also Senior Management is an advantage.
- Good knowledge of social media trends and technologies in Singapore and the region.

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