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Mobile App Growth Specialist

2 weeks ago

Singapore beBeeMarketing Full time $80,000 - $120,000
App Performance Marketing Manager">

Job Description:

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  • ">
  • We are seeking a results-driven professional to drive strategic user acquisition and conversion campaigns for mobile apps across Southeast Asia.">
  • The ideal candidate will bring a proven track record of running high-scale campaigns across Search, Social, and Programmatic platforms, with advanced knowledge of mobile attribution methodologies.">
">

Key Responsibilities:

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  • ">
  • Plan and execute full-funnel app user acquisition campaigns across Meta, Google UAC, Apple Search Ads, TikTok, and DV360, optimized for installs, purchases, and ROAS.">
  • Own the integration, configuration, and day-to-day operation of AppsFlyer as the core MMP – including attribution setup, partner integrations, cohort analysis, and data validation.">
  • Optimize app funnel metrics such as install-to-signup, CAC, LTV, retention, and purchase conversion through actionable insights and audience segmentation.">
">

Requirements:

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  • 4–6 years of hands-on experience in mobile app performance marketing, ideally with a focus on Southeast Asia.">
  • Proven track record managing high-budget app campaigns and achieving measurable KPIs like ROAS, CAC, and retention.">
  • Deep expertise in AppsFlyer, including cohort reporting, deep linking, SKAN 4.0 (if applicable), and fraud protection.">
">

Preferred Skills:

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  • ">
  • Fluency with major ad platforms like Google Ads (UAC), Meta Ads, Apple Search Ads, DV360, and emerging channels.">
  • Proficiency with analytics platforms like GA4, Firebase, and CRM integrations.">
  • Strong understanding of ASO, remarketing strategies, and in-app event optimization.">
">

Benefits:

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  • Develop and manage regional paid media budgets, allocating resources to maximize efficiency and scale in markets like Singapore, Indonesia, Malaysia, Vietnam, and Thailand.">
  • Collaborate with analytics, creative, CRM, and product teams to align app campaign strategies with lifecycle and remarketing objectives.">
  • Lead A/B testing and creative experimentation to improve click-through and conversion rates across creative formats (video, static, carousel, HTML5).">