App Growth Specialist

4 days ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Mobile App Performance Marketing Manager

We are seeking a results-driven Mobile App Performance Marketing Manager to drive strategic user acquisition and conversion campaigns for mobile apps across Southeast Asia.

About the Role
  • Plan and execute full-funnel app user acquisition campaigns across Meta, Google UAC, Apple Search Ads, TikTok, and DV360, optimized for installs, purchases, and ROAS.
  • Own the integration, configuration, and day-to-day operation of AppsFlyer as the core MMP – including attribution setup, partner integrations, cohort analysis, and data validation.
  • Optimize app funnel metrics such as install-to-signup, CAC, LTV, retention, and purchase conversion through actionable insights and audience segmentation.
  • Develop and manage regional paid media budgets, allocating resources to maximize efficiency and scale in markets like Singapore, Indonesia, Malaysia, Vietnam, and Thailand.
  • Collaborate with analytics, creative, CRM, and product teams to align app campaign strategies with lifecycle and remarketing objectives.
Requirements
  • 4–6 years of hands-on experience in mobile app performance marketing, ideally with a focus on Southeast Asia.
  • Proven track record managing high-budget app campaigns and achieving measurable KPIs like ROAS, CAC, and retention.
  • Deep expertise in AppsFlyer, including cohort reporting, deep linking, SKAN 4.0 (if applicable), and fraud protection.
  • Fluency with major ad platforms: Google Ads (UAC), Meta Ads, Apple Search Ads, DV360, and emerging channels.
  • Proficiency with analytics platforms like GA4, Firebase, and CRM integrations.
  • Strong understanding of ASO, remarketing strategies, and in-app event optimization.
Benefits

This role offers a unique opportunity to drive growth and impact in the mobile app performance marketing space. If you're a motivated and results-driven professional looking to take your career to the next level, we encourage you to apply.

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