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Business Narrative Consultant

1 week ago

Singapore Cartrack Full time

We are Cartrack, a world-leading smart mobility SaaS company with a presence in 23 countries and over 2 million subscribers. We are looking for a Business Narrative Consultant to join our team.

Our teams are collaborative, vibrant, and fast-growing, and all team members are empowered to influence our business with innovative ideas.


Main Responsibilities:

Developing Compelling Case Studies:
* Identify prime candidates for impactful case studies by collaborating with global sales teams and account managers.
* Conduct in-depth customer interviews to uncover comprehensive use cases and operational insights, and analyze customer data to extract key metrics demonstrating the ROI of our solution.
* Craft persuasive narratives highlighting customer challenges, our tailored solutions, and measurable operational improvements.

Creating Engaging Customer Communications:
* Produce regular newsletters and targeted email campaigns featuring product updates, new feature announcements, best practices, industry trends, and valuable insights.

Generating Diverse Marketing Collateral:
* Develop a wide range of product and solution-focused content, including concise one-pagers, comprehensive brochures, compelling website copy, and thought leadership articles positioning our brand as an industry authority.

Cultivating Media Relations:
* Build and nurture relationships with key industry media contacts, journalists, and influencers to secure valuable media coverage and thought leadership opportunities.

Ensuring Brand Consistency:
* Review and refine key communications to maintain a cohesive brand voice across all channels.

Requirements:
* Strong writing skills and exceptional command of the English language, with the ability to simplify complex ideas.
* Proficient in interpreting and analyzing key metrics to extract insights.
* Prior experience working with B2B products is preferred.
* Strong team player, capable of collaborating across different departments and stakeholders.
* Meticulous in reviewing and refining content to ensure accuracy and clarity.