Digital Media Strategist
2 weeks ago
As a Digital Media Strategist at OMD Singapore PTE. LTD., you will be responsible for leading the media marketing strategy for our biggest client, a leading automotive brand, across the APAC region.
This role requires a deep understanding of media channels, excellent leadership skills, strategic thinking, and a passion for staying ahead of industry trends.
Responsibilities:- Client Relationship Management:
- Build and maintain strong client relationships, acting as the main point of contact
- Understand clients' business goals and translate them into effective media strategies
- Provide strategic recommendations and insights to clients to optimize their marketing efforts
- Team Leadership and Development:
- Lead and mentor a team of media professionals
- Foster a collaborative and innovative work environment, promoting the growth and development of team members
- Set clear objectives, provide constructive feedback, and conduct performance evaluations
- Strategy Development:
- Develop and execute comprehensive media strategies that align with clients' objectives
- Oversee the planning and implementation of digital campaigns across various channels, including Paid Search, Programmatic, Social Media
- Data Analysis and Reporting:
- Utilize data analytics tools to measure the effectiveness of campaigns and provide actionable insights for optimization
- Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement
- Budget Management:
- Manage media budgets effectively, ensuring efficient allocation of resources to maximize ROI
- Monitor campaign spend and adjust strategies as needed to stay within budget constraints
- Stay Informed on Industry Trends:
- Keep abreast of emerging trends, technologies, and best practices in media industry
- Apply industry knowledge to enhance clients' media strategies and maintain a competitive edge
The ideal candidate will have a minimum of 6 years of work experience in a digital media and client servicing role, with strong technical understanding of Google Ads, Social, Programmatic planning, and implementation.
A competitive salary of SGD 120,000 per annum is offered, along with benefits such as health insurance and annual leave.
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