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Marketing Strategist for K-Pop Content

2 weeks ago

Singapore Spotify AB Full time
Job Description

We are seeking an experienced K-Pop Marketing Campaign Specialist to join our team in Singapore. As a key member of our K-Pop Marketing team, you will be responsible for developing and implementing marketing campaigns that drive engagement and increase brand awareness in the APAC region.

Your Key Responsibilities:

  • Develop and execute marketing strategies across paid and owned media channels to drive in-app traffic and engagement.
  • Collaborate with cross-functional teams to ensure seamless communication and localization of K-Pop content and campaigns.
  • Oversee K-Pop content curation and distribution across publishing channels, collaborating with the K-Pop Marketing and Content Production teams.
  • Stay ahead of K-Pop industry trends and broader cultural shifts to inform innovative and impactful marketing strategies.

Requirements:

  • Graduate degree in Business, Marketing, Communications, or Media Studies.
  • Experience in developing and implementing digital marketing campaigns.
  • Creative problem-solving skills and ability to execute projects from start to finish.
  • Strong cross-functional collaboration skills and ability to manage internal & external stakeholders.
  • Analytical mindset with the ability to interpret data into actionable insights for marketing and content improvements.
  • Highly organized and able to manage multiple projects in a fast-paced environment.
  • Deep understanding of Spotify as a user and fan.
  • Passionate and knowledgeable about K-Pop trends and culture.