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Global Product Marketing Specialist

3 weeks ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Product Marketing Strategist

At Razer, we're on a mission to revolutionize the gaming industry with innovative top-of-the-line products and services. Our team is passionate about delivering exceptional experiences that bring gamers closer to the games they love.

Key Responsibilities:
  • Develop and execute comprehensive product marketing strategies to drive global adoption and revenue growth.
  • Lead the growth and continuous innovation of our keyboard portfolio, collaborating closely with Product Development and Engineering teams.
  • Partner with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms.
  • Define and lead go-to-market (GTM) plans across key product milestones, working with Brand, Regional Marketing, and Channel teams.
  • Conduct market and competitor analysis to identify growth opportunities, product gaps, and key differentiators.
  • Collaborate with global Sales, Channel, and Retail teams to support sell-in efforts, create compelling messaging and training tools, and ensure consistent brand execution at every touchpoint.
Requirements:
  • 5-7 years of product marketing experience in gaming, consumer electronics, or hardware-related industries.
  • Proven track record of driving successful GTM strategies and managing global product launches end-to-end.
  • Strong understanding of product positioning, pricing strategy, and market dynamics.
  • Excellent leadership, communication, and stakeholder management skills across regional and functional teams.
  • Analytical and data-driven mindset with the ability to translate insights into actionable marketing plans.
  • Self-starter who thrives in a fast-paced, dynamic environment with a passion for innovation and gaming.
Benefits:

Razer offers a collaborative and dynamic work environment, competitive compensation, and opportunities for professional growth and development. Join us in shaping the future of gaming and make your mark on the industry

As a product marketing strategist, you will be part of a global team that is passionate about delivering exceptional experiences for gamers. We are committed to making Razer a great place to work, offering a unique and gamer-centric culture that fosters creativity, innovation, and teamwork.