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Senior Brand Content Strategist

3 weeks ago

Singapore beBeeContent Full time $80,000 - $150,000
Job Opportunity

Hire Digital is seeking a strategic Senior Content Marketing Manager to lead content-driven brand initiatives across Southeast Asia.

Key Responsibilities:
  • Develop and refine brand positioning across campaigns and touchpoints in SEA, ensuring consistency and impact.
  • Evaluate and ensure all content aligns with the overarching brand identity, tone, and values, creating a cohesive brand narrative.
  • Create engaging content strategies that drive business goals through narrative-led, audience-specific approaches.
  • Craft compelling content for digital platforms, including social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials, showcasing expertise and creativity.
  • Edit and localize global content to resonate with SEA audiences while maintaining brand consistency, leveraging cultural insights and market trends.
  • Partner with creative teams, designers, and writers to bring innovative ideas to life across visual and written formats, fostering collaboration and driving results.
  • Lead integrated campaign content plans to support product launches, brand moments, and seasonal initiatives, utilizing data-driven insights to optimize performance.
  • Monitor campaign effectiveness and adjust content based on performance data, continually refining and improving outcomes.
Requirements:
  • Prior experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments, demonstrating versatility and adaptability.
  • A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy, highlighting achievements and impact.
  • Proven ability to lead cross-functional initiatives and manage content workflows in fast-paced environments, balancing vision with hands-on execution.
  • Exceptional writing, editing, and communication skills, with a strong grasp of editorial tone and nuance, conveying complex ideas with clarity.
  • Experience with project management and balancing strategic vision with hands-on execution, delivering results under pressure.