(Senior) Content Strategist

7 days ago

Singapore OUR GRANDFATHER STORY PTE. LTD. Full time

UNFOLD Asia is an independent media group that seeks to entertain and educate Southeast Asian audiences through creative storytelling. We reach over 10 million viewers monthly through our digital media brands including OGS, Ribbit, nOm & Sincerely, Singles.

We’re seeking a well-rounded individual to further our position as a regional leader in authentic storytelling. As a (Senior) Content Strategist, you are the source of meaningful, innovative and unexpected ideas. Working closely with both the business and creative teams, your primary role is to conceptualise quality, on-brand paid content across our platforms that serve both our audience and sponsors, as well as strategically future-proof our platforms to ensure both creative agility and product desirability.

Besides paid content, you’ll also be involved in overall platform strategy and have the opportunity to bring new shows and concepts to life.

**Responsibilities**:

- Concept ideation and development of paid/sponsored content across our media brands and products
- Provide creative recommendations to sponsors at project briefings, brainstorms and presentations
- Work closely with the project team to oversee execution of creative concepts
- Research and identify evolving content trends, audience habits and partnership opportunities
- Provide recommendations and insights on content performance and overall platform growth, backed by a data-driven approach

**Requirements**:

- Senior Content Strategist - A Degree with 3 years of work experience with a media publisher or content agency - as opposed to advertising - is preferred
- Content Strategist - 1 year of work experience for Degree holders and 3 years of work experience for Diploma holders
- An extremely creative, curious and adaptable mind
- Able to present and articulate ideas in a succinct and compelling way
- Team player who is responsible, self-directed and agile in a fast-paced environment
- You should have strong sense of what makes a good story, deep interest in society and culture, and be familiar with what our key brands (OGS & Ribbit) stand for

**Benefits and Perks**:

- Medical & Dental Benefits
- Birthday leave
- Flexi working hours
- Hybrid work arrangement

**What we offer**:

- Vibrant and friendly work environment
- Growth opportunities

**Note: This is a Contract role.

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