Senior Content Strategist

Hire Digital is looking for an experienced and strategic
Senior Content Strategist
to lead content-driven brand initiatives. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.
Requirements
RESPONSIBILITIES
Shape and refine brand positioning across campaigns and touchpoints in SEA
Ensure that all content aligns with overarching brand identity, tone, and values
Translate business goals into narrative-led, audience-specific content strategies
Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials
Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency
Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats
Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives
Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets
Monitor campaign effectiveness and optimise content based on performance data
Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications
Partner with agency and freelance talent as needed for execution
Oversee social media calendars and guide the voice and messaging of brand content across regional social channels
Drive engagement via influencer partnerships and employee advocacy programs
Requirements
Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments
A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy
Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments
Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance
Adept in project management and balancing strategic vision with hands-on execution
Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus
Experience in the SEA region and localisation best practices is highly desirable
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Contract
Job function
Job function Marketing
Industries IT Services and IT Consulting
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