Regional Marketing Director

2 weeks ago


Singapur, Singapore United Overseas Bank Full time
About the Role

We are seeking a highly skilled and experienced marketing professional to lead our Personal Financial Services (PFS) marketing function at a regional level. This role will be responsible for driving marketing synergies and efficiencies across six PFS markets in Singapore, Malaysia, Thailand, Indonesia, and Vietnam.

Key Responsibilities
  • Develop and implement marketing positioning and strategy for common products and services across all markets.
  • Align brand corporate identity and tone of voice across all markets.
  • Report on the effectiveness of marketing efforts and optimize marketing strategies accordingly.
  • Work closely with the broader PFS marketing team in Singapore and with marketing heads of each regional market to ensure seamless execution of marketing plans.
  • Implement marketing best practices across all markets and adhere to marketing guidelines.
  • Maximize the efficiency and effectiveness of third-party agencies (creative and media) and standardize common marketing processes and practices to extract strong return on investment of marketing dollars.
Requirements
  • 6-8 years of experience in a marketing role, preferably in financial services or media agency.
  • Strong grasp of marketing strategy and ability to think strategically while executing end-to-end directly and via local in-country marketing teams.
  • Excellent communication and presentation skills, with the ability to engage across multiple stakeholders.


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