Corporate Marketing Leader
7 days ago
Oriental Merchant is seeking a highly skilled marketing leader to drive the growth of our corporate brand. This individual will be responsible for developing and executing comprehensive marketing strategies, managing new product development, and overseeing brand identity.
Main Responsibilities:
- Develop and implement long-term brand strategies, identity, and positioning for Oriental Merchant's home brand product portfolio and corporate brand.
- Establish and execute marketing plans in collaboration with local category brand teams, ensuring alignment with business objectives.
- Lead new product planning and development with the Corporate NPD team, suppliers, and contract manufacturers.
- Manage new packaging designs, working with external agencies and liaising with corporate NPD and QA teams for artwork approval.
Requirements:
- Bachelor's degree in Marketing or a related field with at least 5 years of experience in the FMCG industry.
- Proven track record of success in marketing leadership roles, with expertise in branding, product development, and marketing strategy.
- Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
- Strong understanding of market trends and consumer behavior, with the ability to develop targeted marketing campaigns.
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