Gaming Industry Marketing Leader

2 weeks ago

Singapore beBeeMarketing Full time $60,000 - $80,000
Job Title: Marketing Manager

We are seeking a skilled and ambitious marketing professional to lead our group's marketing efforts. This is an exciting opportunity for someone who thrives in fast-paced, youth-focused industries.

">
  • Marketing Strategy & Brand Building:
    • Develop and execute integrated marketing strategies that elevate our brand presence, drive audience engagement, and support business growth across various verticals.
    • Build strong, cohesive brand identities for our group and its subsidiaries in the gaming, events, and exhibition space.
    • Develop go-to-market strategies for product launches, event promotions, and new business initiatives.
  • Campaign Management:
    • Plan and execute 360° marketing campaigns across digital, social, experiential, and traditional channels.
    • Collaborate with internal teams to create compelling content for websites, social media, newsletters, and press releases.
    • Oversee social media calendars, ad campaigns, and influencer initiatives.
  • Event & Exhibition Marketing:
    • Drive marketing efforts for in-house and client events including tournaments, conventions, pop-ups, and brand activations.
    • Support ticketing campaigns, audience acquisition, and on-ground promotional activities.
    • Work with event teams to align on timelines, promotional strategies, and partnership deliverables.
  • Sponsorship & Partnership Support:
    • Collaborate with the partnerships and sales teams to create polished sponsorship decks and B2B marketing materials.
    • Develop targeted campaigns and follow-up strategies to support sponsor acquisition and retention.
    • Support external communications with key partners, clients, and stakeholders.
  • Market & Audience Insights:
    • Stay ahead of trends in gaming, events, youth culture, and digital platforms (Twitch, Discord, TikTok, etc.).
    • Analyze campaign performance and audience data to optimize marketing strategies.
    • Provide regular reporting on KPIs and marketing ROI.

Requirements:

  • Qualifications:
    • Bachelor's Degree in Marketing, Communications, Business, or a related field.
    • 2-3 years of marketing experience, ideally with exposure to gaming, events, exhibitions, or youth entertainment.
  • Skills:
    • Strong background in campaign planning, content marketing, and brand strategy.
    • Excellent communication, copywriting, and visual storytelling skills.
    • Proficient in digital marketing tools and platforms (Meta Business Suite, Google Ads, Mailchimp, etc.).
    • Familiar with creative tools like Canva or Adobe Suite.
    • Able to manage multiple stakeholders, timelines, and projects in a fast-paced environment.

Benefits:

  • Mon-Fri, 11am-7pm working hours
  • Competitive salary and benefits package

Others:

  • Experience working in or with event management companies, gaming publishers, or pop culture brands.
  • Strong understanding of Southeast Asian youth and gaming communities.
  • Passion for esports, pop culture, gaming, and fandom.

  • Gaming Industry Leader

    1 week ago

    Singapore beBeeGame Full time $100,000 - $150,000

    Job Role OverviewThis key leadership position oversees the lifecycle of games/products, encompassing responsibilities in financial management and profitability.Main Responsibilities:Operational Leadership: Leads a team of Team Leaders & Planners, overseeing game budgets and driving revenue growth.Product Development: Establishes strong connections with...

  • Strategic Game Industry Leader

    6 days ago

    Singapore beBeeLeader Full time $80,000 - $120,000

    Strategic Game Industry LeaderAre you a seasoned professional with a passion for the gaming industry? Do you have a strong leadership background and experience in game/product life cycle management? If so, we have an exciting opportunity for you to take on a senior role in our organization.Job Description:As a Strategic Game Industry Leader, you will be...

  • Gaming Industry Marketing Leader

    7 days ago

    Singapore beBeeMarketing Full time

    Job Title: Marketing Manager We are seeking a skilled and ambitious marketing professional to lead our group's marketing efforts. This is an exciting opportunity for someone who thrives in fast-paced, youth-focused industries. "> Marketing Strategy & Brand Building: Develop and execute integrated marketing strategies that elevate our brand presence,...

  • Spanish Localization Games Tester

    2 weeks ago

    Singapore Land Tower TransPerfect Gaming Full time $40,000 - $80,000 per year

    TransPerfect Gaming Solutions is a leading provider of bespoke and flexible videogame services, offering a wide range of solutions including translation, functional and localization game testing, certification testing, focus group and playtesting, player support and community management, cybersecurity and penetration testing, tool development, art design,...

  • Korean Localization Games Tester – Singapore

    2 weeks ago

    Singapore TransPerfect Gaming Full time $40,000 - $80,000 per year

    TransPerfect Games is a leading provider of bespoke and flexible videogame services, offering a wide range of solutions including translation, functional and localization game testing, certification testing, focus group and playtesting, player support and community management, cybersecurity and penetration testing, tool development, art design, game writing,...

  • Traditional Chinese Localization Games Tester

    2 weeks ago

    Singapore Land Tower TransPerfect Gaming Full time $40,000 - $80,000 per year

    TransPerfect Gaming Solutions is a leading provider of bespoke and flexible videogame services, offering a wide range of solutions including translation, functional and localization game testing, certification testing, focus group and playtesting, player support and community management, cybersecurity and penetration testing, tool development, art design,...

  • Linguistic QA Game Tester

    2 weeks ago

    Singapore TransPerfect Gaming Full time $40,000 - $80,000 per year

    TransPerfect Gaming Solutions is looking for gamers and testers with native language skills in Korean to join us to provide client support on challenging test problems in a dynamic and exciting environment. You will be testing the next big hit game from small independent development teams, all the way to AAA game titles from industry heavyweights If you… ...

  • Gaming Industry Marketing Strategy Director

    7 days ago

    Singapore beBeeMarketing Full time $80,000 - $120,000

    Job OverviewAs a Marketing Leader, you will be responsible for driving our group's marketing efforts forward.Key ResponsibilitiesDevelop and execute integrated marketing strategies that elevate our brand presence and drive audience engagement.Build strong, cohesive brand identities for our group and its subsidiaries in the gaming, events, and exhibition...

  • Linguistic QA Game Tester

    1 week ago

    Singapore TransPerfect Gaming Full time

    **TransPerfect Gaming Solutions** is looking for gamers and testers with native language skills in **Korean** to join us to provide client support on challenging test problems in a dynamic and exciting environment.**You will be testing the next big hit game from small independent development teams, all the way to AAA game titles from industry...

  • Producer [gaming Industry]

    7 days ago

    Singapore Good Job Creations Pte Ltd Full time

    This is a Project Lead role for one of our game titles. Someone with strong project management skills, able to handle multiple projects within a tight timeline, - Responsible for driving product KPIs, ROI, resource allocation and project budgeting. - Demonstrate strong understanding of the game, review and analyse game ops KPI in proposing recommendations to...