Gaming Industry Marketing Strategy Director

6 days ago


Singapore beBeeMarketing Full time $80,000 - $120,000

Job Overview

As a Marketing Leader, you will be responsible for driving our group's marketing efforts forward.

Key Responsibilities
  • Develop and execute integrated marketing strategies that elevate our brand presence and drive audience engagement.
  • Build strong, cohesive brand identities for our group and its subsidiaries in the gaming, events, and exhibition space.
  • Plan and execute 360° marketing campaigns across digital, social, experiential, and traditional channels.
Requirements
  • Qualifications: Bachelor's Degree in Marketing, Communications, Business, or a related field. 2-3 years of marketing experience, ideally with exposure to gaming, events, exhibitions, or youth entertainment.
  • Skills: Strong background in campaign planning, content marketing, and brand strategy. Excellent communication, copywriting, and visual storytelling skills. Proficient in digital marketing tools and platforms (Meta Business Suite, Google Ads, Mailchimp, etc.). Familiar with creative tools like Canva or Adobe Suite. Ability to manage multiple stakeholders, timelines, and projects in a fast-paced environment.
Benefits
  • Mon-Fri, 11am-7pm working hours
  • Competitive salary and benefits package
Preferred Qualifications
  • Experience working in or with event management companies, gaming publishers, or pop culture brands.
  • Strong understanding of Southeast Asian youth and gaming communities.
  • Passion for esports, pop culture, gaming, and fandom.


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