Drive Commercial Growth Through Strategic Trade Marketing
2 weeks ago
As a Trade Marketing Specialist, you will drive business growth by developing and executing effective trade marketing strategies.
- Develop and execute trade marketing plans that deliver distribution gains, market share, and revenue objectives.
- Collaborate with the sales team to align brand strategies with channel opportunities, ensuring strong execution and commercial outcomes.
- Monitor and manage inventory flow to prevent out-of-stocks and ensure continuous sales performance.
- Analyse monthly brand and sales performance reports, highlighting results, trade spend efficiency, and ROI on campaigns.
Key responsibilities include:
- Trade promotions and activation planning
- Inventory management
- Sales performance analysis
- Brand promotional fund management
- Partnering with brand principals/owners
Requirements:
- Bachelor's degree in Business, Marketing, or related field
- 3–5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods
- Knowledge of retail and trade channels, with hands-on experience in promotions and campaign execution
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