Performance Advertising Specialist

2 days ago


Singapore MTC Consulting Pte. Ltd. Full time

About Us

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MTC Consulting Pte Ltd is a leading consulting firm specializing in digital marketing solutions. Our team of experts helps businesses navigate the ever-changing digital landscape and achieve their marketing goals.

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Job Description

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We are seeking a highly skilled Performance Marketing Specialist to join our team. The successful candidate will be responsible for planning, executing, and optimizing paid ad campaigns across various channels. This includes developing and executing SEM strategies for Google and Bing Ads, planning and executing paid social media campaigns, conducting keyword research and audience segmentation, and leveraging programmatic platforms for precise audience targeting.

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Responsibilities

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  • Develop and execute SEM strategies for Google and Bing Ads to maximize conversions and minimize CPA.">
  • Plan, execute, and optimize paid social media campaigns on Facebook, LinkedIn, TikTok, and YouTube to drive engagement, reach, and ROI.">
  • Conduct keyword research, audience segmentation, and A/B testing to refine targeting and performance.">
  • Leverage programmatic platforms for precise audience targeting and monitor performance, analyze data, and provide optimization insights.">
  • Collaborate with the creative team to develop engaging ad creatives and stay updated on industry trends.">
  • Manage budgets and generate reports with recommendations for scaling.">
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Requirements

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  • Minimum degree in Marketing, Advertising, Business, or a related field.">
  • Certified in Google Ads, Facebook Blueprint, or equivalent platforms.">
  • Familiarity with creative optimization tools and techniques to improve ad performance.">
  • Proven track record in managing multi-channel paid ad campaigns with strong results.">
  • Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, and YouTube Ads.">
  • Strong grasp of performance metrics (ROI, ROAS, CPA, CTR, conversions) and analytics tools (Google Analytics, Tag Manager, Facebook Pixel).">
  • Skilled in data analysis, audience segmentation, retargeting, and customer journey mapping.">
  • Experience in budget management, forecasting, and campaign optimization.">
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What We Offer

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The successful candidate will enjoy a dynamic and challenging work environment with opportunities for growth and development. We offer a competitive salary package and benefits that include:

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  • Basic from $4,000 - $5,500 per month.">
  • A variable bonus structure based on individual and team performance.">
  • A comprehensive benefits package including medical, dental, and optical coverage.">
  • Generous leave policies and flexible working hours.">
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How to Apply

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If you are a motivated and experienced marketing professional looking for a new challenge, please submit your CV by clicking 'APPLY NOW' or email to [insert email]. Only shortlisted candidates will be notified.



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