Digital Advertising Strategist

2 days ago


Singapore Lazada Full time

Overview

Lazada Marketing Solutions

We are seeking an experienced Digital Advertising Strategist to join our team. In this role, you will be responsible for designing new advertising packages and proposing improvements to existing ones to increase advertising revenue while delivering ROI to our vendors and merchants.


Key Responsibilities:

  • Drive adoption of pay-per-click solutions among Redmart vendors and merchants.
  • Oversee end-to-end governance of Lazada Marketing Solutions, including but not limited to solutions booking processes, policies, scheduling and prioritisation.
  • Manage backend booking platform and billing process.

Requirements

What We Are Looking For

To be successful in this role, you will need the following skills and qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5+ years of experience in advertising / retail media operations, campaign management, digital marketing operations, or e-commerce operations.
  • Strong operational and executional skills, with a focus on process improvement and efficiency.
  • Solid understanding of online advertising workflows, campaign tracking, and performance optimization.
  • Strong communication and stakeholder management skills, with the ability to coordinate across multiple teams.
  • High attention to detail, with the ability to manage multiple tasks and deadlines in a fast-paced environment.
  • Proficiency in Excel and data analysis, with the ability to generate reports and insights.
  • Experience handling financial transactions such as invoicing, billing, and reconciliations.
  • Professional verbal and written communication skills in English.


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