Product Launch Strategist

2 weeks ago

Singapore beBeeProduct Full time $100,000 - $150,000

Job Overview:

The primary objective of this role is to spearhead the development and implementation of product launches and marketing campaigns based on market analysis, product information, and competition insights within Southeast Asia.

This position will involve collaboration with cross-functional teams to drive business growth and align with company strategies. The Product Manager will serve as a subject matter expert, providing training and support to internal and external customers on the safe and effective use of Arthrex products.

Main Responsibilities:

  • Develop and implement comprehensive product marketing strategies for assigned portfolios across the SEA region.
  • Establish strong relationships with product management teams, key stakeholders, and customers to facilitate communication and collaboration.
  • Provide technical expertise and resources to support training programs, distributor engagement, and customer support.
  • Conduct market research and analysis to identify opportunities and challenges, informing strategic decisions.
  • Work closely with commercial and sales teams to identify product opportunities and marketing campaigns that align with company objectives.
  • Collaborate with regulatory affairs and marketing teams to ensure new product registration and launches in SEA meet business requirements.
  • Optimize SKU offerings and prioritize customer product requirements through collaboration with operations and commercial teams.
  • Manage monthly reporting to Marketing Manager on product sales and pipeline performance in the SEA region.
  • Analyze target markets to gather insights on market size, segments, projected growth, treatment types, patient demographics, market trends, and new business opportunities.
  • Develop and edit marketing collateral, including social media, website content, and digital materials, in collaboration with Marketing Support Specialist.
  • Participate in medical education activities, support training workshops/courses, and manage events, conferences, and symposiums.
  • Ensure adherence to company policies and compliance guidelines.

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