Product Launch Strategist

2 weeks ago

Singapore beBeeMarketing Full time $80,000 - $120,000

Job Summary

We are seeking a Senior Marketing Strategist to play a pivotal role in delivering market insights, driving messaging and positioning, and leading the go-to-market strategy for product launches and marketing campaigns.

This demanding position requires oversight of end-to-end campaign execution, including strategy alignment, and the creation of marketing materials that reflect the product's positioning and broader marketing objectives.

To be successful in this role, you will need to demonstrate expertise in product marketing, as well as strong leadership and management skills. You will work closely with cross-functional teams to develop and execute effective marketing strategies that meet business objectives.

In addition to your technical expertise, you will also need to possess excellent communication and interpersonal skills. This is a key position within our organization, and we are looking for someone who can make a significant contribution to our success.

  • Develop and execute go-to-market strategies for new product launches
  • Leverage market insights to drive messaging and positioning
  • Lead cross-functional teams to achieve business objectives
  • Maintain and improve existing processes to increase efficiency and effectiveness

Key Responsibilities:

  • Collaborate with cross-functional teams to develop and execute go-to-market strategies
  • Analyze market trends and customer needs to inform product development and marketing efforts
  • Develop and implement marketing campaigns to drive sales and revenue growth
  • Monitor and measure the success of marketing initiatives and adjust strategies accordingly

Required Skills and Qualifications:

  • Proven experience in product marketing and go-to-market strategy development
  • Strong leadership and management skills, with experience managing cross-functional teams
  • Excellent communication and interpersonal skills, with ability to collaborate effectively with stakeholders at all levels
  • Technical expertise in marketing automation platforms, data analysis tools, and other relevant technologies

Benefits:

  • Opportunity to work with a dynamic and forward-thinking organization
  • Competitive salary and benefits package
  • Professional development opportunities, including training and mentorship programs
  • Collaborative and inclusive work environment

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