Product Launch Strategist

4 days ago

Singapore beBeeMarketing Full time
Key Responsibilities
As a Product Marketing Manager, you will develop and implement comprehensive product marketing plans from concept to launch. This involves identifying market opportunities, defining value propositions, product positioning, content development, and executing launch activities.
Main Tasks:
  • Develop go-to-market strategies and drive market positioning for our solutions.
  • Collaborate with internal teams to deliver Go-To-Market support by creating sales enablement and marketing materials.
  • Serve as the primary liaison between marketing and the product teams to ensure effective communication of product roadmaps and new product launches.
  • Lead customer engagement and generate thought leadership content at trade shows and events.
  • Collaborate with global teams on Market positioning by synchronising core product messaging and creating localised marketing materials.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field, with at least 5 years of product marketing experience—B2B SaaS experience is a strong plus.
  • Proven ability to create high-quality marketing content with excellent written and verbal communication skills.
  • Strong project management skills, with sharp attention to detail and the ability to juggle multiple priorities effectively.
  • A performance-driven mindset with adaptability to thrive in fast-paced, high-growth environments.
  • Strong interpersonal and collaboration skills to work cross-functionally and influence stakeholders at all levels.

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