Product Launch Strategist

Job Title: Product Launch Strategist

About the Role:

• We are seeking a talented and experienced Product Launch Strategist to join our team.
• The ideal candidate will have a proven track record of developing and executing successful product launch strategies that drive business growth and revenue.
• You will be responsible for identifying product roll-out strategy, developing competitive strategy, and providing market potential/analysis in developing market planning documents.
• Additionally, you will understand how product profit/loss is impacted by consignment plans, national contracts, and be responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives.
• Your expertise will also be applied to develop and implement pricing strategies that enhance profitability and competitive positioning.
• As a key member of our team, you will operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.)
• You will also assist in the development and execution of local market strategies; Identify clinical/market trends and suggest new product/marketing opportunities.
• Create and manage Physician training programs, Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan.
• Develop creative approaches to market existing/new products. Assist in creating reimbursement strategies.
• Be responsible for both consumable and capital equipment Be responsible for developing, coordinating and executing training for local sales force Facilitate Physician training; Development of downstream sales tools to support sales execution Help the local franchises sales force with active field support Actively participate in local sales meetings Participate in main customer events Develop and implement launch strategies, including launch package Communicate market needs to regional marketing teams Conduct continuous product evaluations and providing feedback to the regional marketing teams Contribute to prioritization input for new product development Establish relationships with key thought leaders in the field Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues Responsible for developing and maintaining regional key opinion registers Assist in coordinating Physician symposiums.

Key Responsibilities:

• Product Launch Strategy: Develop and execute product launch strategies that drive business growth and revenue.
• Market Analysis: Provide market potential/analysis in developing market planning documents.
• Pricing Strategy: Develop and implement pricing strategies that enhance profitability and competitive positioning.
• Financial Performance: Track financial performance of product, analysis of issues and action plan development to achieve revenue objectives.
• Sales Training: Develop, coordinate and execute training for local sales force.
• Marketing Planning: Implement strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan.
• Creative Approaches: Develop creative approaches to market existing/new products.
• Relationship Building: Establish relationships with key thought leaders in the field and develop support structure and relationship with sales representatives and sales management.

Requirements:

• Bachelor's in business administration, marketing, or related field.
• Minimum of three years of sales and marketing experience with focus on Medical Devices, Healthcare business or Pharmaceutical.
• Experience in doctors training support, Patient and doctor awareness of disease and procedure Good Medical Devices product management experience would be an advantage.
• Strong leadership with results-driven mindset and excellent communication skill Proactive with good interpersonal skills, strategic thinking and good problem solving Excellent English proficiency and computer literature.

About Us:

We are a leader in medical science for more than 40 years, committed to solving the challenges that matter most – united by a deep caring for human life.

Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.

Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.