Global Marketing Strategist for Razer Gold

1 month ago

Singapore Razer Full time

About Us:

Razer is a leading gaming company that brings gamers closer to the games they love. We have 15 offices and 3 R&D labs worldwide, with a global team that transcends time zones and geographical boundaries.

Job Summary:

We are seeking a highly motivated and results-driven Brand & Content Marketing Manager to propel the Razer Gold brand globally in the hypergrowth gaming community. As a key member of our marketing team, you will be responsible for developing and executing brand activations, promotions, and marketing activities related to Razer Gold products and content to drive user acquisition, revenue growth, and retention.

Key Responsibilities:

  1. Develop content marketing programs with merchants/content providers and regional marketers to drive user acquisition and revenue growth.
  2. Adjust program budget and manage actual spend to ensure optimized return on investment.
  3. Report on the efficiency and effectiveness of marketing programs and spend.
  4. Monitor and report on program performance, including efficiency, effectiveness, actual spend against budget, key learnings, and insights/opportunities.
  5. Communicate and collaborate with regional marketing teams, internal stakeholders, content partners/merchants, and third-party partners on upcoming proposals, events, programs, advertising, and promotion requirements, legal and compliance clearance, and key learnings from past programs.
  6. Setup and monitor promotions on Razer Gold admin consoles.
  7. Lead the development of Go-to-Market plans with compelling communication plans and ensure quality and timely execution with regional teams to drive program hype, awareness, and conversion.
  8. Coordinate Go-to-Market plans between internal and external stakeholders to deliver holistic delivery and implementation.
  9. Conduct competitive benchmarking and product comparison with Account Management and Product departments to ensure products are relevant to the market and offerings and services are comparable to others.
  10. Develop and implement communication strategy with Razer global marketing and content teams for press, social, and community engagements.
  11. Prepare necessary documents, legal requirements, and brand approvals for marketing activities.
  12. Prepare and present program and recurring reports for Razer Gold management.
  13. Work with business development team to develop and manage product literature, presentation, and sales enablement materials to acquire more partners for Razer Gold.

Requirements:

  • 3-5 years of experience in Brand/Content/Product Marketing
  • BA in Marketing, Digital Marketing, or similar relevant field
  • Excellent written, oral communication, and presentation skills
  • Good analytical skills, capable of doing in-depth analysis to provide insights to customer trends, market needs, and possible packages to address gaps identified
  • Experience working with international partners and multi-country partnerships
  • Experience managing diverse sets of internal and external partners
  • Proficiency in PowerPoint, Excel, BI tools, and documentation
  • Sense of ownership and pride in your performance and its impact on company success
  • Critical thinker and problem-solving skills
  • Team player who can work independently
  • Able to work under pressure and tight timelines
  • Able to work well in complex, results-focused environments
  • Good time-management skills
  • Great interpersonal skills
  • Fast learner, self-starter
  • Passionate about gaming and the gaming industry; experience in the gaming industry an added advantage.

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