Global Digital Marketing Strategist
2 days ago
Job Role Overview
Razer is seeking a seasoned Digital Marketing Strategist to drive the growth of our global performance marketing channel.
Key Responsibilities
- Develop demand generation programs and execute marketing campaigns to drive global performance.
- Provide analytics and process improvements to enhance marketing efficiency.
- Collaborate with global business units, regions, and direct to consumer channels to plan and execute digital marketing campaigns.
- Work with regional marketing teams to review digital media plans and optimize media strategy.
- Manage media planning, including advertising budget planning and budget maintenance.
- Regularly report advertising plans and performance to stakeholders.
- Supervise agency activities and evaluate performance for paid media.
- Develop data management and analytics strategies to inform marketing decisions.
- Stay up-to-date on emerging marketing technologies and recommend their adoption.
- Evolve paid marketing channels to improve overall strategy, tactics, and performance.
Requirements
- Digital media planning and strategy development experience.
- Experience setting up paid digital media campaigns, including Facebook and Google suites.
- Data analysis experience, including web analytics and site tagging.
- Bachelor's degree or equivalent experience.
- Minimum 10+ years of work experience in digital marketing.
- Practical experience in search, social, display, and programmatic advertising.
- Experience with DV360 and other Google stacks.
- International media planning and execution experience.
- Ecommerce metrics and KPIs experience.
- Analytical and interpersonal skills.
- Time management and team-oriented skills.
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